Fashion Designer - Roberto Cavalli and his animal prints

Roberto Cavalli is an iconic Italian fashion designer from Florence, his name is mostly associated with detailed exotic prints, one of which is the animal prints.

available at http://www.istockphoto.com/stock-illustration-9411300-animal-patterns.php

[Accessed 15 January 2013]

This kind of style is easily associated with an aggressive style and one who is always in conflict to it's surroundings.  The 2002 was the year he revived the animal print motifs on his fashion clothing, such animal prints were from wild animals fur coat or skin such as Leopard, Cheetah, Zebra, Tiger, Spotted or striped Hyena, african wild dog, giraffe or monkey.  These prints are also used on handbags, footwear, some jewelry and in case of Cavalli's trade mark in wallpapers, bed sheets and quilts and other interior items.

The difference between animal prints and fur clothing is, animal prints use fake fur, instead of fur clothing which uses animal coat.
This kind of print has been popular for some a quite along time, and is related to the symbol of wealth and status, as throughout the history of mankind it was used by kings and other high status people.  The items used were such as coats, rugs to mention a few.

These kind of animal prints due to there bold patterns on a pale or intense colour are an eye catching form and represent an aggressive tendency.

Infact even in his video for promotion of the Cavalli woman's perfume he dressed his fashion model in an animal print dress, that of the Bengali indian tiger, infact throughout the first shots of the video the model in her dress, on walking towards a crowd of people being in a party the shots of here are exchanged repeatidly to shots of the Indian tiger walking towards the crowd.(video accessed through you tube typing Roberto Cavalli Perfum the film).
These shots and her dress are so eye catching that any viewer keeps watching it, till at end when she throws her necklace to a guy and followed by a shot of the bottled perfume in question.

Through such images of a bold conflicting animal pattern one's attention is instinctively caught.

These animal patterns are so associated with his brand name of fashion that his Autumn-Winter fashion collection 2012-2013(video can be seen on You Tube typing:- Roberto Cavalli's Fall/winter collection 2012-2013), that not only some fashion dress are exhibited but the rectangular shaped catwalk, has on its sides the design of a tiger's coat, and the models are seen as walking on an animal's fur.

These animal patterns represents a transgression on any form of design.


available at http://www.robertocavalli.com/[Accessed 10 January 2013]